SPRG in the Spotlight


  • November 2020

    PRPA會刊–雙關 (Available in Chinese only)

    PRPA 25 周年慶祝晚宴設有頒授儀式,由 PRPA 顧問陳祖澤博士 頒發榮譽會員予公關界巨頭盧子健先生及曾立基先生, 以肯定他們對公關界的貢獻。
  • October 2020

    Reshaping the PR landscape in the wake of COVID-19

    Richard’s comments have been included in the op-ed by the Hong Kong Public Relations Professionals’ Association to Telum Media. In the piece, Richard is quoted as saying, “Many corporates need to change both their business models and brand image post-COVID-19 (and even during COVID-19)…”
  • September 2020

    Hong Kong Economic Journal - 商界迎肺疫新常態 公關思維注入決策(Available in Chinese only)

  • August 2020

    CIPR International Blog

    CIPR International Committee asks PR professionals around the world their take on Covid-19 and its impact on the profession. We hear from Richard Tsang, Chairman of Strategic Public Relations Group (“SPRG”).
  • August 2020

    Hong Kong Economic Times - 拓外地市場 聘當地人發展業務 (Available in Chinese only)

    During an interview with Hong Kong Economic Times, Richard shared his views on the emerging trends in the Public Relations industry, SPRG’s corporate philosophy, as well as how to adapt PR strategy for the COVID-19 pandemic.
  • July 2020

    有線新聞 - 財經facetime (Available in Chinese only)

  • June 2020

    信報 - 公關業謀轉型 變陣迎接挑戰 (Available in Chinese only)

  • June 2020

    Enterprise Asia names Richard Tsang as President

  • June 2020

    中大校刊102期專題 - 中大人奮力齊抗疫 (Available in Chinese Only)

    曾立基校友(88 新亞新聞及傳播)在 1995 年創辦了「縱橫公關集團 (SPRG)」,並於 2014 年年底創立非政府機構「縱橫社會責任網絡 (SCSR)」,於新冠肺炎在香港爆發後,迅速調動資源和快速部署, 短短六個星期內向縱橫公關集團的客戶、友好和新舊同事籌集到價值超過港幣 40 萬元的物資。
  • June 2020

    PRovoke - PROI Founding Partner Allard van Veen To Receive Individual Achievement SABRE

    “Allard has devoted his life to the advancement of the PR industry," said Richard Tsang, chairman of PROI member Strategic Public Relations Group. "Such devotion consequently led to the co-founding of PROI 50 years ago, when he brought together communications leaders from around the world to join the partnership.
  • June 2020

    PRPA 25周年推動「公關專業承諾」(Available in Chinese Only)

  • May 2020

    SPRG is ranked 73rd in the PRWeek Global PR Agency Business Report

  • April 2020

    SPRG is the only Hong Kong based PR group listed in top 100 of PRovoke's Global Top 250 PR Agency Ranking 2020

  • April 2020

    APlus - How should businesses communicate throughout the COVID-19 crisis?

    ”Though the general principles of communication remain true, higher frequency and border scope of reach have been called for.” said Esther Chan, Managing Director of SFR, to A Plus Magazine.
  • April 2020

    PRovoke - Covid-19: What It Means For Capital Markets Communications

  • April 2020

    The Edge Markets - Community-driven COMM-UNITY hub launched for people to connect during MCO and beyond

    Community-driven content hub COMM-UNITY by The Last Straw was launched yesterday for people, businesses and social causes to support each other during the Movement Control Order (MCO) and beyond. In a statement April 9, Strategic Public Relations Malaysia (SPRG Malaysia), which launched the hub, said COMM-UNITY, derived from the words “communication” and “unity”, is a free digital media platform that aims to unite people by fostering a strong community spirit during this period.
  • April 2020

    Community-driven COMM-UNITY hub launched for people to connect during MCO and beyond

  • April 2020

    【有几可成】將公關業務拓展到世界各地 (Available in Chinese Only)

    During an interview for the Viu TV programme “Invest Smarter”, Richard talked about the past, present and future of the PR industry, as well as his entrepreneurial and philanthropic experiences.
  • March 2020

    Lion City Sailors FC builds on social media and PR capabilities

    Newly rebranded football club Lion City Sailors FC has appointed SPRG for social media and PR duties.
  • March 2020

    Ta Kung Pao - 新聞追蹤\財經公關:工作量增 收入無礙 (Available in Chinese only)

  • February 2020

    Marketing - SPRG ventures into production space after publishing biz to break ‘PR only’ image